Saturday, May 02, 2009

Cision Top 50

Via Iain Dale and Chris Paul (from whom I shamelessly pinched the cleaned-up list code before adding proper list styles), it seems that some bunch of PR people called Cision have compiled a list of the top 50 blogs—of all categories, not just politics—in the UK.

Both Iain and Chris consider the list to be slightly flawed but never mind: here it is, and your humble Devil is rather pleased—being, as I have said often, a rather vain man—to have been included at #11.
  1. Technology

  2. Politics

  3. Politics

  4. Science

  5. Politics

  6. Technology

  7. Finance

  8. Technology

  9. Technology

  10. Politics

  11. Politics

  12. Economics

  13. Technology

  14. Politics

  15. Marketing

  16. Technology

  17. Technology

  18. Politics

  19. Humour

  20. Games

  21. Technology

  22. Politics

  23. Technology

  24. Technology


  26. Design

  27. Design

  28. Technology

  29. Politics

  30. Politics

  31. Comics

  32. Food

  33. Marketing

  34. Media

  35. Technology

  36. Technology

  37. Politics

  38. Sport

  39. Games

  40. Technology


  42. Technology

  43. Technology

  44. Photography

  45. Politics

  46. Politics

  47. Celebrity

  48. Technology

  49. Technology

  50. Technology

Cision's methodology is described here.

A longlist was compiled using an algorithm to reflect two key measures of web popularity, inbound links and traffic measured in monthly unique users.

For each blog these elements were weighted to achieve a balance between measurable impact to date (traffic) and likelihood of future impact (links as a proxy for search visibility).

The longlist was then reduced down to a Top 50, with each entry re-evaluated according to additional metrics, notably update frequency and total number of posts.

Yes, I know that I am probably falling for Cision's PR spiel, but what the hell...


Anonymous said...

Cision have come from a media clippings background. They talk a big talk on social media measurement but having been a prospective customer, the reality wasn't as good. Much better (and much more expensive) are services like

Anonymous said...

Harry's Place above Guido? WTF?

Chris Paul said...

It's an odd little list certainly. But on the face of it the methodology is better than getting all your mates to do lists of ten blogs and adding up all the lists.

It has a sheen of the quantitative. And 30th is cool. Apparently I'm not even in the 30 top referrers to Iain's blog this last month. Which is extraordinary actually.

Archbishop Cranmer said...

Mr Devil,

Bless you for this. But His Grace is a little bemused. It is not that he is vain or boastful, but he does appreciate logic, reason and tranparency.

His Grace's algorithm must reflect impressive measures of web popularity - both thousands of inbound links and 57,000 monthly unique users.

His Grace's 'measurable impact' by Technorati places him among the highest (Top 20) blogs in the UK. While 'likelihood of future impact' is nebulous, it is difficult to see how this could be anything but subjective conjecture.

His Grace is not sure of the science of trimming down by 'additional metrics', but his august blog is update daily, sometimes twice a day, and has thousands of posts with a very vibrant community.

His Grace would deeply appreciate your demonic insight as to why he did not even make the Top 50.

LOL - WV = knoevil

Morus said...

I don't need a list to tell me that Devil's Kitchen is one of the best bogs in the UK, or to elucidate on the company it would keep in the top ten.

The methodology isn't the issue - it's the lack of aim of what to measure in the first place.

If it's current poularity - maybe that can be done metrically: page views, unique visitors, time spent, bounce rate etc.

To include 'number of posts' (irrespective of length, frequency, content) is foolish for any measure.

Given the world of SEO, 'search engine' visibility is not really a measure of anything at all.

The key, beyond popularity, is 'influence' and 'quality'. Neither of those can be measured by auto-metrics, and nor should they be. Comparing blogs across categories doesn't make much sense either.

The Devil's Kitchen is one of my 12 daily reads, and will be for the foreseeable future. It's a great blog, but not because Cision said so!

Plato said...

Bloggerheads is a marketing blog?

It may mention the word somewhere in the text but that's about it.

Swiss Bob said...
This comment has been removed by the author.
Swiss Bob said...

There’s a coincidence, I just came from it.

Have you seen the Independent article on WolframAlpha? Looks it could generate stories itself, great for lazy buggers like me if you can ask the right questions.

My post WolframAlpha – Blogging RevolutionThe Independent

Kim du Toit said...

No gunbloggers? Tsk, tsk.

I note that the excellent blogs of Mr. Free Market and The Englishman have shamefully been excluded, which casts doubt on the algorithm.

Mr Potarto said...

"Bloggerheads is a marketing blog?"

And the Tim Worstall blog at number 12 is his celebrity blog, not his economics one.

Staffordshire man said...

19 tech blogs and no "Register" - this is nonsense

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