When the character Carrie Bradshaw read extracts from Love Letters of Great Men in the hit movie, booksellers were inundated with requests for a copy.
But there was no such book, until the British firm Macmillan spotted the gap in the market and decided to issue a new publication with the same title.
Of course, Macmillan were hardly the first to have such an idea. As the man himself points out, Master Worstall was onto the concept very quickly. You can buy his compendium of Love Letters From Great Men from Lulu.
It's actually a rather good little book: I know, for it was lovingly typeset and designed by your humble Devil...