The f-word might be everywhere now, from playgrounds to the titles of BBC documentaries, but it's the m-word that can render people really twitchy. Opinion-formers will squirm to avoid an argument that is seen to be based on moral considerations: they will grope instead for the comfort-blanket of scientific data, and "pragmatic approaches", and "natural concerns".
Look, love, morality is a personal thing: your morality may not be the same as my morality. In fact, I can pretty much guarantee it. Therefore it is entirely wrong that you should enforce your morality on me via legislation, which is what you would like to do.
Yet the truth, surely, is that the majority of us would indeed recoil from the idea that our teenage son or daughter was upstairs playing Manhunt 2, a recently licensed game in which the protagonist, an escaper from an experimental asylum, tortures and murders other players in the most graphic ways.
Well, don't fucking buy your fucking kid the fucking game then, you arse. Or, if they have the ability to buy it themselves, then forbid them to buy it as long as they live under your roof. I think that is perfectly acceptable: your house, your rules.
But don't bitch and whine to me about your blasted morality.