Page Views: 67,565
Unique Visitors: 54,231
Page Views: 68,903
Unique Visitors: 52,125
Now, measuring visitors can be remarkably tricky and there are a number of sleights of hand that can be employed in order to boost them.
Bloggerheads has an analysis of numerous blog stats, including that of The Kitchen. However, he also comes to the conclusion that Iain and Guido may not have quite as many readers as they claim to.
For more, we turn to an anonymous blogger who has, in the recent past, enjoyed prominent inbound links from Bloggerheads, Iain Dale, and Devil's Kitchen:Looking at my own numbers, a link [in the blog] from Dale is worth 220-250 hits, occasionally 280-290. Links from either Bloggerheads or Devil's Kitchen bring in a steady 160-190 visits, which does suggest that most of Dale's traffic is transient. Now I don't know what Bloggerheads is pulling down but DK's getting about 30k visits a month IIRC, around a tenth of Dale's statporn numbers and yet a link from his blog is worth only 50-70 or so fewer visits than one from Dale.
'Transient' is a word. Not one I'd use.
Here, let me show you:
Devil's Kitchen has public stats available via sitemeter. There are no figures for unique visitors, but he appears to be pulling in just under 50,000 visits a month.
For Bloggerheads, Google Analytics shows 46,452 visits in March.
[Psst! Have a peek at Alexa for a comparison including Devil's Kitchen.]
Assuming the majority of click-throughs will happen on the day of bloggage (i.e. when that post is a lead item) we get an average of 175 click-throughs from approx. 1,700 visits - a click-through rate for both sites of roughly 10%
About 250 click-throughs will result from a link in bloggage from Iain Dale. Working our way backwards though the figures on a click-through rate of 10%, and Dale looks to be getting 2,500 visits per day or 75,000 visits a month.
A figure of 51,293 unique visitors a month looks perfectly logical next to that
A claim of 200,000 to 350,000 unique visitors a month does not.
Do go and read the rest. The only thing that I would add though, is that your humble Devil cannot claim even "transient" visits in the few hundred thousand range, so where are all those hits coming from? People refreshing for comments perhaps?
Anyway, I think that most of us are aware that visitor stats should usually be taken with a pinch of salt; they are a useful indicator, that's all. After all, I publish full RSS feeds too and I have no idea how many people click through or just read the feeds without doing so.
I am merely grateful that you all continue to read my ramblings...
UPDATE: some interesting comments, particularly by our penniless Greek friend, over at the Bloggerheads post. Certainly I get quite a few hits when Guido and Iain link to me and I am, naturally, unable to gauge how many people get when I link to them.
UPDATE 2: Guido comments.
So the people who said traffic doesn't matter now spend ages arguing over it. Go figure.
Look we all know that no method is perfect. Nevertheless go check with Comscore or Hitwise - which is what the untrusting online advertising industry does - if you want independent numbers.
I still have Statcounter code on my blog as well as Google analytics. There is often a 5% + disagreement about numbers.
The main reason I do stat porn is to wind up the MSM, not other bloggers. Two years ago they used to lift stories from me (and Iain) and when challenged say never heard of you. So I started publishing domain details showing all the hits from MSM servers.
Before the boring Blogwars began, back in 2005, I remember someone who was incredibly impressed with Guido's reach. He even blogged about the power of a link from Guido. How things have changed, eh?