The BBC has launched a new Arabic language TV channel.
The channel is free to everyone in North Africa and the Middle East with a satellite or cable connection.
Right. And since nothing comes for free, who the hell is paying for it?
The service is the BBC's first publicly-funded international TV service.
It has an annual budget of US $50m (UK £25m). This comes partly from a UK government grant, and partly from BBC World Service funds freed up by the closure of radio services, mainly to Eastern Europe.
Oh, right. Well, next time you pay your £135 (or whatever it is now) TV-tax, you can feel all warm and righteous because you are allowing the BBC to entertain people in the Middle East with £25 million per annum of your money.
And, of course, it is our money that allows the BBC to put local channels, which can't extort funds from the British people, at a competitive disadvantage, just as the Beeb does over here.
Isn't it nice that the BBC can be so generous with your cash?
UPDATE: this is one of those cases in which I am happy to admit that I have called this one wrong. Unity explains why.