I am also aware that not only do TV stations have some pretty strict rules about the advertising of branded products but also that the manufacturers of those products are usually highly circumspect about how those brand names are used.
Unfortunately, far too many of the British public are both stupid and ignorant.
ITV1 drama The Bill has been criticised as "grossly irresponsible" for making up the name of a drug to treat multiple sclerosis (MS) in a recent programme.
The episode, broadcast on Wednesday, featured an MS patient being told about a fictional drug, Plavitron, which could alleviate MS symptoms.
"It was grossly irresponsible of The Bill to make up a drug," said MS Society spokesman Chris Bentley.
"There are few effective treatments for MS and any mention of a new drug generates a lot of hope and excitement in people living with and affected by the condition," said Mr Bentley.
"People with MS have a tough enough time as it is without being misled over treatments," he added.
They weren't being misled, Chris, because it is a fucking fictional fucking show, you arse. And so, I am forced to concur with Right For Scotland's assessment of this lunacy.
Oh the fucking trauma of watching a made up story in a made up police station and finding out the MS treatment featured was...made up. What kind of bunch of soft brained fuckwits not only think what they see on primetime drama is real but that they then have the front to complain that they are fucking thick.
"Excuse me. I am a retard and was fooled by the Bill. Shame on them".
No. Fuck off. You are a dickhead. You are so fucking stupid it is a minor miracle you have the brain capacity to draw breath.
Mind you, MS affects the central nervous system which includes the brain, so I suppose that it may not be entirely their fault.
And before anyone starts lambasting me for my lack of sympathy, when you have had an MS patient that you have been looking after—for twelve hours a day, six days a week, for over a year—die in your arms as you are washing them, then you can call me an unsympathic monster.
And I will still deride people for being thick. Next up: why the hell can't spastics at least eat neatly?