I was pondering a piece of creative work today—a logo for an online agency—and was sudenly reminded of a wonderful collection: Die Speech Bubble Logo, Die.
It’s frothy out there in web round 2, assuming we’re in round 2, and all those bubbles really add to the effect. Each day, I see more than one new speech bubble logo. Am I the only one who thinks this has passed the point of group think, and entered the realm of comedy?
As a catch-all symbol, the speech bubble is tough to resist. It contains what everyone wants to say about the “new” web: user-generated, communication, collaboration, commenting, social media, community, self-published, my voice, our voice, rating, ranking, sharing and the rest. On top of that, it’s simple with a minimum of line, approachable and cuddly, and you can always count on people getting it. What more could a would-be communicator want?
But, it’s over. The day has come to pronounce from far and wide – “Attention all startups, it’s a bad idea to hang your ID hat on a speech bubble. Just don’t.”
This kind of thing is, of course, the nature of graphic design which has trends and "seasons" just as the fashion industry does: you might remember the trend for random concentric shapes a few years ago, which Private Eye highlighted by running a section that showed all of the logos that were eerily similar to Consignia's.
One reason for all of this is a simple one: money. Rebranding is possibly the most lucrative area of the design business and, if there are trends, then it is easier to convince a client that their old logo makes them look out of touch and that they need to rebrand in the latest fashion.
I am hoping that the design trend is about to edge towards either hand-drawn logos—such as... oh, I don't know... devils or doctors—or slightly disturbing photo-montages, so that I can afford to live in the style to which I'd like to become accustomed...