It seems to be backed by Iain Dale and Tim Montgomerie amongst others: I can already hear the MSM's sniffy responses to "CCHQ backed bias". Especially, as I assume it is the same Doughty Street that is home to The Spectator (at No. 56).
It's an interesting idea aiming, to quote Iain, to be "all about politics for adults. It really will be by the people for the people." This programme particularly appeals to me:
SELL THE IMPOSSIBLE will task a panel of expert politicians and bloggers with the job of devising a strategy to sell controversial policies chosen by visitors to the station’s website.
What would you submit? I think that I would go with tasking them to sell the idea of NHS privatisation using compulsory private insurance (perhaps on the French model?); of course, the arguments for are, in my mind, pretty conclusive but the programme is about selling policies, which means pitching the idea—and convincing—people for whom the NHS is a sacred cow.
Anyway, here's a tech note. As I put in the comments and which was echoed by a number of others: guys, please, do not use Windows Media Format. It's crap and it's built-in DRM may give you problems. Apple's Quicktime is far superior and is available for free download (for PC and Mac); otherwise, use Flash (as YouTube does), the player for which is also a free download (again, for both platforms). Also, will I be able to tune in with iTunes?
I shall watch with interest. Unless the whole thing is unacceptably boring, in which case I shall watch with no interest for a few days and then switch off...