This cannot compare with the cavortings of Johnny "two-shags" Prescott, the serial incompetence of Charles Clarke, or the stunning ineptitude of Patricia Hewitt, but it nevertheless fatally weakens the credibility of the Boy on the ground of his own choosing. It was an entirely unforced error that will rebound with an electorate which dislikes hypocrisy in its politicians.
Above all, its shows that the Fraud King cannot be trusted. If his "flagship policy" is a charade – all spin and no substance – what price any of his other policies? In opting for cheap gestures, he has further diminished the standing of politicians, and added to the general contempt which the breed attracts.
Whenever the Boy now raises his "green" agenda in public, he will be the object of amused derision – fatal to the reputation of any wannabe serious politician. He is dead meat. And that put the anti-EU agenda further down the line than it has been in living memory.
This is a serious error; we sensible people do not really give a stuff about "environmental issues", sceptical as we are of the scale and causes of "global warming" and trusting that mankind's ingenuity will provide technology to see us through, but we do care about hypocrisy in our elected representatives.
Squander Two identified a gap in the political market, a few days ago: honesty, probity and accountability.
"I will not accept any of the type of abuse of power and trust that became so prevalent towards the end of Major's and Blair's time in power. Any member of my government found to be accepting any sort of bribe will be out immediately. Any member of my government found to have misled Parliament — for instance, by failing to declare an interest — will be out immediately. Any member of my government found to be having an extra-marital affair will be out immediately. Marriage is both a position of trust and a contract; anyone willing to break either for personal pleasure has no place in government.
The Conservatives only really need to peddle one idea: that they will tell the truth, the whole truth and nothing but the truth. They need to work hard to get the electorate to actually trust them when they say this, but they have four years in which to make that happen.
Cameron has just set that ideal back by about twenty years, the fucking monkey.