There's been much huffing and puffing in the mainstream media of late about what shape political campaigning will take online. The blogosphere and new media at large are in a state of constant flux - that's the great thing about them - which means that no-one can quite tell how things are going to work out. Really, it's going to be a process of trial and error.
Here's one example. A few days ago, UNISON put out a video which absurdly claimed that any cut in public spending would mean there would be no-one to answer 999 calls, and old ladies would be abandoned in hospital. In a few hours, we were able to release this spoofed version, featuring a selection of the non-jobs that bedevil the public sector:
So far, UNISON's original video has 2,914 views, while our response is sitting pretty with 19,517. Let battle commence!