Well, this Mac fanboi far prefers a CleverSimon article that highlights the idiocy of Brooker's argument. [Emphasis mine.]
But that’s the thing. I’ve never met one of these “eerie replicant Mac monks” Charlie Brooker is bitching about. I’ve never known anyone, online or off-, who considered a Macintosh purchase a “spiritual choice.” In fact, I’ve never once encountered an Apple zealot half as frothy-mouthed as the jackasses who jump on every opportunity to take cheap shots at Apple products and their users.
Charlie Brooker’s thesis is “I hate Windows, but I hate strawmen Mac evangelists more, so I’m going to marinate in my misery just to stick it to these imaginary fanboys. I’m unhappy and unproductive, and I’m going to stay unhappy and unproductive—that’ll show ‘em.”
Well, your humble Devil is perfectly happy for Brooker to stay stewing in his Windows hell and—let's face it—I entirely endorse everything that the man says about the hell that is Microsoft's flagship operating system (especially since I seem to have become the designated office Mr Fixit of late).
But, as CleverSimon points out, Charlie Brooker's irrationality is screamingly evident.
Finishing the sentence “I’ll never buy a Mac because” with anything but “it doesn’t meet my needs” means you don’t get to accuse Apple users of making irrational purchasing decisions based on slavish adherence to an ideology.
Now, I'm quite sure that many people will accuse me of taking Brooker too seriously or of being a biased Mac fanboi but, frankly, that doesn't alter the fact that Brooker's article invokes a strawman so huge that it might as well be twenty feet tall, full of chickens, pigs and Scottish policeman and burning on a remote Scottish island.
Having said that, I'm entirely with Charlie as regards the Windows 7 Launch Party adverts...
It's so terrible, it induces an entirely new emotion: a blend of vertigo, disgust, anger and embarrassment which I like to call "shitasmia". It not only creates this emotion: it defines it. It's the most shitasmic cultural artefact in history. Watch it for yourself.
Alternatively don't: you may need to scrub your eyeballs after watching the hideous ethnic and age-gap spanning grab-bag of sinister fuckers in that video. Just imagine that they are planning a sex-party. Trust me, it wil be less creepy and repulsive. Although not much, I'll admit.
Who the fuck is handling the Microsoft ad account? They should be shot, their building burned to the ground and the entire place sowed with salt. I mean, it's not only the cringe-making Windows 7 parties but (as I have mentioned before) also—as we approach the final quarter of two thousand and nine—the continual radio adverts for Office 2007.
What the fuck is going on at Microsoft? Are they trying to kill the company...?