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Getting it

Via Behind Blue Eyes (who is well worth a read, by the way), I see that Jeremy Hunt MP actually "gets" this blogging lark...
I was positioned a few months ago as Derek Draper's "opponent" in the online wars - the person supposedly behind the Conservative online strategy. I would never claim such status. However I do think what has happened shows that Labour's online strategy is as bankrupt as their moral compass. Much of what happened was driven by an obsession in Downing Street that the right was "winning" the online war - mainly because of the success of Con Home, Iain Dale and Guido. But they fatally misunderstand 3 things about the right wing blogosphere:
  1. It is fundamentally anti-establishment, and will probably be as much trouble for a future Conservative government as the current Labour one. Both left and right have their anti-establishment strands - the left usually based around class-hatred, the right around suspicion of the state. The proliferation of right wing bloggers relates as much to the latter as any support for the big C Conservatives.

  2. It has a strong libertarian streak - in other words is driven by a coherent ideology that gives it a consistency and purpose totally lacking from Labour's muck-raking tricks.

  3. It does not take orders from anyone running the Conservative communications strategy. Most days you will find opinions and posts that make uncomfortable reading for Conservative frontbenchers - but that independence is precisely why it has a much larger and more loyal readership than the Labour blogs that Damian McBride was trying to direct behind the scenes.

Top down strategies fail as badly online as they do in every other area of Labour policy...

Well done, Jeremy: it's nice to know that somebody realises that we ain't Tory stooges...

Comments

Blue Eyes said…
Aha, now I understand the sudden surge in traffic! Cheers for the link :-)
Verity said…
Very well observed, Blue Eyes.
Hysteria said…
yup - didn't DK cover this point yesterday (or maybe it was someone else?) anyway.......

the point is correct and underscores the reason why the "right" will always do better at the interweb stuff - because we inherently distrust "top down" and prefer to be self reliant (on the whole). The relative anarchy of the blogs will always appeal more than the "take it or leave it" dead tree press.

This is why the left wing blogs will never work - their whole world view is different.
Anonymous said…
Is everything really supposed to be in italic after half way through the piece on The continued fall-out?
Anonymous said…
http://www.youtube.com/watch?v=H7BXLpR2Nrw
Verity said…
Anonymous 12:42 - Are you this boring in real life? You think that, on the strength of your name alone, people are going to be arsed to go to your link?
Wossat? said…
A certain quarter only wishes the bloggers sticking it up 'em (they don't like it do they?) were Tory stooges.

Keep giving them the torrential fuck off shower, chaps. You've got the bastards on the run.
He's pretty much spot on there. Most of us have the same scorn for the Tories as we do for Labour. And the Liberal fucking Democrats, for that matter.
"It does not take orders from anyone running the Conservative communications strategy."

Indeed. The concept that bloggers might be independent of the party that they support is impossible for authoritarian Lefties to grasp. Sometimes I agree with the Conservatives, sometimes I don't - and the same goes for every other Conservative blogger.
Chalcedon said…
I often read Blue Eyes BTW.

Guido had a go at Spellman. Just shows the Tories get walloped as well as Labour. Labour is the bigger target being in government and conveniently operated by a bunch of venal sleazebags.
JD said…
"It has a strong libertarian streak - in other words is driven by a coherent ideology that gives it a consistency and purpose totally lacking from Labour's muck-raking tricks."

That is precisely the difference. And its strength.JD.
James Higham said…
Are Tories stooges?
The Penguin said…
I'll fucking well peck who I damn well like.

The Penguin
Anonymous said…
The only danger I see for this type of blog is in the 6 months to a year after a change of government. It might be difficult to find the sort of sleaze that has been fodder for the mill at first.

However if the tories get in I suppose the allowances scandal will continue as usual.
Be intersting to see how much the fake charities dance to labours tune when they are out of power, and if the tories have the balls to cut them off the public teat.

Cheers, love the blog, thefrollickingmole.
Anonymous said…
Fine, but how does a compass go bankrupt, especially a moral one?
Donna said…
Anonymous talked about sleaze.

Hoe about the fact that I cannot see any difference between a government spending 54% of GNP and another government spending 53%?

Where's the potential government who wabts to spend (say) 15%
TheFatBigot said…
The current government has no possibility of making inroads into the world of blogology because it relies on blind obedience to the message du jour rather than on debate and explanation.

For all the fruity invective employed in your posts, Mr Kitchen, you argue substantive points. They have no mechanism for dealing with argument other than recitation of the current official party soundbite.

That does not, and can never, be effective in a blog because it is the very antithesis of the reason so many of us have blogs and express our opinions on them.
The blogosphere will never amount to more than a hill-o-beans for fools to trample within and throw at each other. You are bystanders. All of you.

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