Just how will Apple meet expectations? Using the patent application as a guide, Apple appears to be making room on the iPhone for flash memory, which means an end to Apple's standoff with Adobe (ADBE) that's kept iPhones from easily viewing a plethora of Internet videos.
Apple has said that Adobe's flash media player, which is on hundreds of other phones, doesn't perform up to Apple's standards for the iPhone.
Um... Ben? There is a substantial difference between Flash memory—a type of non-volatile storage—and Adobe Flash, the software platform used to deliver online videos.
In short, Ben, the iPhone has always used Flash memory (as has the iPod Touch, iPod Nano and that cute little memory stick that you plug into your PC's USB slot (stop me if I'm going too fast for you here)) but this is utterly irrelevant to whether or not it is able to run Adobe's Flash.
As Daring Fireball points out, Charney has form when it comes to talking bollocks about Flash (the software platform, not the memory), but maybe he could have extended this piece of crap into something a little more amusing?
So flash memory means support for Adobe Flash. Brilliant.
Update: Perhaps this flash memory will also allow for low-light flash photography with the iPhone’s camera?
Feel the sarcasm dripping from Master Gruber's keyboard there...
Anyway, it was the World Wide Developers Conference yesterday, so what have Apple delivered in terms of the iPhone?
Well, as expected, it's a 3G device with built in GPS, is now even thinner and has Microsoft Exchange integration; most importantly from your Jesus-phoneless Devil's perspective, it is being advertised on Apple's US site as being "half the price".
Now, whether the $199 price point actually translates—as the Beeb reports it will—into about £100 (I have my doubts), it is suddenly looking much more attractive. Well, the iPhone was always attractive, but it's now looking like a justifiable purchase.
Still, some people are never happy are they? Here's an utter moron quoted by the BBC.
Analyst John Delaney said: "The fact it's cheaper is interesting. But how is it going to be cheaper?
"If Apple is doing it by cutting the retail price, it will drastically hit their margins; if they sell volume.
I'm wondering if, when the Beeb say "analyst", they actually mean "a rent-a-gob tramp that we happened to pick up a few blocks away"? Seriously, who is this moron?
It's quite obvious, John Delaney: Apple have cut their margins (plus, most of the R&D costs have been recouped through the early adopters). By cutting their margins, Apple can make the iPhone cheaper. If they make the iPhone cheaper, then more people will buy one. If Apple have got the price point right, then more people will buy an iPhone now than if they remained at $399 and Apple will make more money than they would have done at the higher price point.
Apple's research suggested that 56% of those who did not buy an iPhone made that decision because of the high price. I'd say that Jobvs and Co. have probably done their research on this one, John Delaney: now, why don't you go back and read Economics 101? Or, even better, read Eamonn Butler's Best Book On The Market, which has a whole (easy to read and comprehend) section on this very subject.
Seriously, where do they find these people?
DISCLAIMER: I own Apple shares.