Thursday, September 13, 2007

Apple peel

Via the vastly entertaining Secret Diary of Steve Jobs, I find this 1997 Wired article which checks 101 [tongue in cheek] Ways To Save Apple. In the end of course, only number 50 was actually needed.
50. Give Steve Jobs as much authority as he wants in new product development. Let Gil Amelio stick to operations. There's no excitement at the top, and Apple's customers want to feel like they've joined a computer revolution. Even if Jobs fails, he'll do it with guns a-blazin', and we'll be spared this slow water torture that Amelio has subjected us to.

Oh, yeah, but getting rid of the fucking awful Amelio also helped.

3 comments:

Wrinkled Weasel said...

My son, who manages to be a bit arty without actually going gay, has a top of the range Mac Notebook. I must say that I was impressed. It does everything except the laundry, and with style.

I have a PC.

I now feel depressed and low - as if there is a great gap on my life.

knirirr said...

getting rid of the fucking awful Amelio also helped

Did you ever read his book about that incident?
I got a copy once for 50p in a bookshop's "bargain" bucket.

chris said...

Buying NeXT and so allowing Jobs to turf him out was the only good thing that Amelio did for the company, but saying that was still better that the last two incumbents had managed.