"The water was absolutely black. It was like jumping into a dark black hole. It was frightening... The pain was immediate and felt like my body was on fire. I was in excruciating pain from beginning to end and I nearly quit on a few occasions."
Demonstrates what I have always thought—if you jump into fucking freezing cold water it will hurt. Crazy stuff, eh?
But no doubt there will be a sound reason for Pugh's insane swim... Over to you, Lewis—
"...(it is) a tragedy that it's possible to swim at the North Pole... I hope my swim will inspire world leaders to take climate change seriously."
Of course, Pugh—that makes perfect sense. World leaders will look at your swim and go "hey, let's completely change decades of environmental policy because some tit has taken a cold bath."
Or maybe, just maybe, they will take you as the total cunt you undeniably are and ignore you...