But the poor, little Greek boy has found something yet more entertaining.
The new logo for the 2012 London Olympic Games could trigger epileptic fits and should not be shown on television, an expert has said.
Professor Harding is an expert clinical neuro-physiology and he designed a test which all moving adverts need to undergo, to check they will not trigger a reaction in people with epilepsy.
He told BBC London 94.9FM: "The logo should not be shown on TV at all at the moment.
"It fails Harding FPA machine test which is the machine the television industry uses to test images.
"And so is does not comply with Ofcom guidelines and is in contravention of them."
London 2012 told BBC London: "We are taking it very seriously and are looking into it as a matter of urgency."
Now that I've picked myself up from the floor, stitched my sides back together and wiped the tears of hysterical laughter from my eyes, I can see one grain of comfort for Seb Coe and his ill-fated team. Can you spot what it is?
Christopher Filmer rang BBC London 94.9FM to say he and his girlfriend both suffered seizure while watching the logo on television.
"The logo came up on TV and I was thinking about the 2012 and then I was out," he said.
That's right: he was, at least, thinking about 2012. So the brand is surely doing the job that it was... No... no... I'm sorry... I just... Aaaaaaaaaaaaaaaahahahahahahahaha!