But there's a problem: despite appropriating an Apple-associated nomenclature for their software client, iPlayer, it doesn't actually work with Macs. Hilariously, the BBC gave the following excuse.
The BBC's plans for the iPlayer were put on hold earlier this year after its regulators, the BBC Trust, asked the corporation to look at whether the iPlayer should be platform agnostic.
You're fucking right it should be platform agnostic. I may be a Mac user, but I've still paid my license fee. Why should I be discriminated against?
Mr Highfield said Apple's "proprietary and closed framework for digital rights management gives us headaches," but, "it is one of our top priorities to re-engineer our proposed BBC iPlayer service to work on Macs".
There are three main problems here.
First, Mark Thomson, BBC D-G, signed a Memorandum of Understanding with Microsoft. One of the terms agreed was that the BBC would protect its content using Microsoft's Digital Rights Management system. But just because the majority of the world's computers can interpret MS's DRM does not mean that it isn't proprietary: in fact, as Steve Jobs pointed out, all DRM is. As it happens, the MS DRM is built right into the Windows OS, thus making it rather difficult for any other operating system—Mac OS, Linux, whatever—to run programmes encoded with it.
Second, simply because you want to put DRM on your programmes is nothing to do with Apple's DRM format. They aren't delivering programmes to you, you are delivering to Mac users. If you must use DRM, simply release the APIs to Apple—or even to an independent Mac developer—and they will develop the tools for installation by users.
Last, there is, of course, a simple solution, Mr Highfield: simply don't put any DRM in your programmes. At a time when EMI has just announced that it's ditching DRM in its digital downloads, it is hardly appropriate for you to be bitching and moaning on this topic. Especially, as I've said, when I have already paid for those programmes.
For fuck's sake, don't these people have